Enable bidder option in your google ad manager

If the bidder option isn't visible in your Google Ad Manager, it might be due to a few reasons. Here are some steps to help you enable it:

Step 1: Check Your Account Permissions

Ensure that your account has the necessary permissions to access and configure bidders. You might need admin-level access.

Step 2: Enable Open Bidding

1. Navigate to Admin Settings: Go to the Admin section in Google Ad Manager.
2. Enable Open Bidding: Look for the Open Bidding settings and ensure it is enabled. This feature allows third-party demand partners to compete for your inventory.

Step 3: Add a New Bidder

1. Go to Delivery: In the Google Ad Manager interface, navigate to the Delivery section.
2. Select Bidders: Under the Delivery tab, find and select the Bidders option.
3. Add New Bidder: Click on the option to add a new bidder. If Meta Audience Network is not listed, you may need to manually add it by following the instructions provided by Google Ad Manager[1].

Step 4: Verify and Save

1. Verify Settings: Double-check all settings to ensure they are correctly configured.
2. Save Changes: Save your changes and ensure that the new bidder is active.

If you still don't see the bidder option, it might be helpful to contact Google Ad Manager support for further assistance.

Let me know if you need more help!

References

[1] Introduction to Open Bidding - Google Ad Manager Help

[2] bidding option not showing - Google Ad Manager Community